Keynote Addresses
Jeff Taylor Keynote - The Great Ideas Summit 2010 from Electronic Retailing Association on Vimeo.
David Vladeck Keynote - The Great Ideas Summit 2010 from Electronic Retailing Association on Vimeo.
Industry Leader Interviews
The Great Ideas Summit 2010 - Linda Goldstein Interview re MasterCard Issue from Electronic Retailing Association on Vimeo.
The Great Ideas Summit 2010 - Jeff Knowles Interview re Vladeck Keynote from Electronic Retailing Association on Vimeo.
Ten of the hottest issues currently facing the direct response industry will be addressed at The Great Ideas Summit 2010 throughout two action-packed education tracks - Track 1: Progressive Dialogs for Strategic Solutions and Track 2: Best Practices for Direct Response. Keynote addresses from industry leaders, including the founder of Monster.com, will further satisfy and deepen you knowledge of the tough industry topics.
More than 25 industry experts have been hand-selected to facilitate the 10 interactive education sessions. 
Download six of the topic Issue Briefs so you're prepared to tackle the hottest issues facing our industry head-on in New Orleans.
TRACK 1: Progressive Dialog for Strategic Solutions
Attend the sessions in Track 1 if you're a senior-level executive looking to deliberate the tough issues, develop tactics and determine strategies for the industry's hottest topics.
| TUESDAY, FEBRUARY 2 | |
| 10:30 a.m. - 12:00 p.m. | The Intersecting Worlds of Television and Online |
| 1:30 p.m. - 2:45 p.m. | Affiliate Marketing: From the Front Lines |
| 3:00 p.m. - 4:30 p.m. | Mobile Has Arrived - Now What? |
| WEDNESDAY, FEBRUARY 3 | |
| 10:15 a.m. - 11:45 a.m. | Direct Response: State of the Union |
| 1:00 p.m. - 2:30 p.m. | Executive Media Dialog 2010: The Future of Paid Programming |
| 3:00 p.m. - 4:00 p.m. | Viral Marketing: Real World Word-of-Mouth Tactics |
TRACK 2: Best Practices for Direct Response
Visit sessions in Track 2 if you want to fine-tune your knowledge on certain topics and explore ways to improve industry best practices.
| TUESDAY, FEBRUARY 2 | |
| 11:30 a.m. - 12:30 p.m. | Secrets to Maximizing Credit Card Operations |
| 1:30 p.m. - 2:30 p.m. | The Great Debate: An Open Forum on Online Marketing Best Practices |
| WEDNESDAY, FEBRUARY 3 | |
| 11:30 a.m. - 12:30 p.m. | Extending the Continuity Cycle – Securing that “Extra Turn” |
| 2:45 p.m. -4:15 p.m. | Crafting Powerful—and FTC-Compliant—Testimonials |
Keynote Addresses
Tuesday Keynote Speaker:
Jeff Taylor - founder and former CEO of Monster.com and Eons.com
"The Impact of Web 2.0 on Direct Response Marketing"
Tuesday, February 2, 9:00 a.m. - 10:00 a.m.
Versailles Ballroom
Download his keynote presentation
Jeff Taylor is considered an innovator and visionary in both the Internet and career industries. He founded Monster.com in 1993 in the early days of the Internet, and quickly built a company that is still today the world’s leading online career site. In 2005, Taylor founded Eons.com, a social networking site designed for Baby Boomers for which he now serves as CEO. He also created Tributes.com in 2008, an online destination for national and local obituary news that hosts more than 80 million obituaries and has partnerships with thousands of funeral homes. He will address the impact of Web 2.0 on direct response marketing at The Great Ideas Summit 2010. More on Jeff Taylor.
Wednesday Keynote Speaker:
David Vladeck - director of the Federal Trade Commission's Bureau of Consumer Protection
"A Look Forward with the FTC"
Wednesday, February 3, 9:00 a.m. - 10:00 a.m.
Versailles Ballroom
Download his keynote speech
The past year our industry has seen dramatic developments at the FTC: Endorsements & Testimonials, Social Media, Behavioral Advertising, Focus on Affiliate Marketing and new approaches to defining and protecting privacy. 2009 was a busy year. What does this mean for you? Join David Vladeck, the FTC’s director of the Bureau of Consumer Protection for a look ahead at what the future holds at the FTC and our industry. More on David Vladeck.
TRACK 1: Progressive Dialogs for Strategic Solutions
The Intersecting Worlds of Television and Online
Tuesday, February 2, 10:30 a.m. - 12:00 p.m.
Belle Chasse
Moderators: Johnny Mathis Jr - Livemercial, Aaron McNally - Google and Dave Newmark - Bid4Spots
Download the Issue Brief
As television and online media continue to converge, we are seeing exciting new ways in which the immersive qualities of television are combining with the interactive, immediate, measurable and on-demand nature of the Internet. From online and mobile video to digital platforms for placing and tracking media buys, established and emerging technologies are combining to empower marketers as never before. Explore the cutting edge and future of media with this panel of experts.
Networking Lunch
Tuesday, February 2, 12:00 p.m. - 1:30 p.m.
Napolean Ballroom
Affiliate Marketing: From the Front Lines
Tuesday, February 2, 1:30 p.m. - 2:45 p.m.
Belle Chasse
Moderators:
Thomas A. Cohn - Venable, LLP, Wendi Cooper - C Spot Run, Michael Jones - Pepperjam, Deanya Kueckelhan - FTC, Peter Vogel - Adperio and Brad Wilson - BradsDeals.com
Download the Issue Brief
This session will explore affiliate marketing from the front lines. Learn from actual advertisers, marketers and one of the world’s leading superaffiliates how to successfully leverage the channel, from selecting affiliates or networks, structuring offers and compensation plans, developing creative and managing the network for compliance issues. In addition, several leading affiliates will be on hand to outline their requirements to maximize sales and optimize the affiliate-marketer relationship.
Mobile Has Arrived - Now What?
Tuesday, February 2, 3:00 p.m. - 4:30 p.m.
Belle Chasse
Moderators: Jay Block - Sonic Mobile, David Gould - mShopper, Karen Neuman - St. Ledger-Roty Neuman & Olson, LLP and Scott Reid - Oak Lawn Marketing
Download the Issue Brief
The long-awaited explosion of mobile has finally occurred, but the corresponding boom in mobile commerce remains at a crossroads. Where is the money being made in m-commerce? Will m-commerce grow around couponing and alerts (as many expected), mobile shopping malls, individual commerce sites on the mobile web or through smartphone applications? Industry experts will explore these issues and outline actionable strategies and best practices for leveraging the enormous potential of this developing medium.
Direct Response: State of the Union
Wednesday, February 3, 10:15 a.m. - 11:45 a.m.
Belle Chasse
Moderators: Scott Boilen - Allstar Marketing Group, Lynn Hamlin - Livemercial, Maria Kennedy - Discovery Communications, Tim Pearson - Gaiam, David Savage - Cmedia/R2C Group
and Elliott Segal - Guthy-Renker
Join industry experts in a lively debate on the present
DRTV landscape. Where are we now? What methods and tactics secure growth and financial success in the future?
Networking Lunch
Wednesday, February 3, 12:00 p.m. - 1:30 p.m.
Napolean Ballroom
Executive Media Dialog 2010: The Future of Paid Programming
Wednesday, February 3, 1:00 p.m. - 2:30 p.m.
Belle Chasse
Moderator: Doug Frankel - Broadcast Communications Media, Inc.
Download the Issue Brief
Join leading media experts and industry executives for this provocative open-forum discussion on the shifting media landscape and its implications for long-form DRTV. Is traditional DRTV living on borrowed time? Where has the viewership gone? Will DRTV continue to adapt—and how—or will it go the way of the newspaper industry?
Viral Marketing: Real World Word-of-Mouth Tactics
Wednesday, February 3, 3:00 p.m. - 4:00 p.m.
Belle Chasse
Moderators: Charlie Fusco - Synergixx, Jeff Knowles - Venable LLP, Michael Pierce - Mutiny Pictures and Michael Terpin - Social Radius
Download the Issue Brief
The industry is buzzing about buzz marketing, but few understand the nuts and bolts needed to put together a successful viral marketing campaign. Industry experts from across multiple channels will discuss best practices for launching and managing a viral marketing campaign, from giving your customers the forums and tools for creating and sharing content, to complying with legal and regulatory standards and avoiding costly mistakes made by those who’ve gone before you. Marketers will discuss their actual campaigns that have successfully driven revenue and customer engagement.
TRACK 2: Best Practices for Direct Response
Secrets to Maximizing Credit Card Operations
Tuesday, February 2, 11:30 a.m. - 12:30 p.m.
Rosedown
Moderators: Hal Altman - Motivational Fulfillment & Logistics Services, Linda Goldstein - Manatt, Phelps & Phillips, Todd Harrison - Venable LLP, Chris Reinmuth – Litle & Co. and Eric Stracener – West Direct
Are you throwing your customers away? You work hard to get the customer to place their order, but in today's economy, credit card declines, bad debt and charge-backs can add up to 10 to 20 percent or more. That's like throwing your hard-earned customers away, unless you understand how to optimize your credit card operations. Learn today’s leading best practices on how to reduce declines, bad debt and chargebacks – to the tune of up to 20 percent in saved revenue.
Networking Lunch
Tuesday, February 2, 12:00 p.m. - 1:30 p.m.
Napolean Ballroom
The Great Debate: An Open Forum on Online Marketing Best Practices
Tuesday, February 2, 1:30 p.m. - 2:30 p.m.
Rosedown
Moderators: David Helmreich - TARGUSinfo, Steve Jillings - Vantage Media, Brian Kelly - Quantivo, Chris Peterson - Cmedia/R2C Group, Timothy Seward - ROI Revolution and Michael Weisfeld - BusinessOnLine
When it comes to online marketing techniques, one size definitely does not fit all. In fact, almost without anyone noticing, two distinct online marketing disciplines have emerged: direct response and e-commerce. Interestingly, the best practices separately developed by these practitioners are quite different—and often diametrically opposed. Whether it’s search marketing, customer experience strategies, the use of auto- or click-to-play video, the differences in techniques are marked. Experts from both areas will discuss the many fascinating differences and gain perspective—and useful strategies—from the other side of the fence. Attendees will learn how to strategically employ techniques used by both groups to drive conversion, revenue and customer loyalty.
Extending the Continuity Cycle – Securing that “Extra Turn”
Wednesday, February 3, 11:30 a.m. - 12:30 p.m.
Rosedown
Moderators: Dorean Kass - TARGUS Information Corp. and Dominick Rinaldi - Common Sense
Find out how well-known companies such as Citibank, Coca Cola, AMEX, Humana and Time Warner Cable are retaining customers at a higher rate than ever before by providing their consumers with a wide array of brand-name products and services at discounts not available to the general public. Don’t let the size of these companies scare you—one of the deciding factors in their choice of loyalty program was the significant savings they realized versus other options available in the marketplace.
Networking Lunch
Wednesday, February 3, 12:00 p.m. - 1:30 p.m.
Napolean Ballroom
Crafting Powerful—and FTC-Compliant—Testimonials
Wednesday, February 3, 2:45 p.m. - 4:15 p.m.
Rosedown
Moderators: Richard Cleland - FTC, Linda Goldstein - Manatt, Phelps & Phillips, Peter Marinello - ERSP,
Joan Renfrow - Onyx Productions and Greg Sater - Rutter Hobbs & Davidoff, Inc.
Download the Issue Brief
Although the Federal Trade Commission's revised "Guides Concerning Endorsements and Testimonials in Advertising" has effectively eliminated use of the familiar "safe-harbor disclaimer," there are a variety of ways in which advertisers can comply with the Guides without subjecting themselves to onerous and expensive disclosures. Primarily, it's up to the marketers and producers to use their creative toolkits to craft testimonials and shows that retain their impact and persuasive power without triggering disclosure requirements. Industry-leading production and legal experts will share the most effective techniques.
