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DR Disruption – What You Need to Know About Social and Over-the-Top TV
Tuesday,
February 28, 2012
4:00 p.m. – 5:00 p.m.
Glimmer Ballroom
Moderator: Karla Crawford Kerr, ERA Education Committee Chair, Hawthorne Direct
Speakers:
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| Ben Mendelson President Interactive Television Alliance |
Brendan Condon CEO REVShare |
Andrew Gordon Founder & President Direct Impact Group |
Technology is constantly evolving. As direct marketers, we are hard-pressed to keep up with emerging trends and innovations that could ultimately affect TV engagement and cause disruption to our marketing practices. Technologies such as social television and Over-the-Top (OTT) TV, while still in their infancy, could have lasting implications on the media landscape and how we market products to the masses. What exactly is social and OTT television and why should DR marketers pay close attention to these two technologies? Join ERA Education Committee Chair Karla Crawford Kerr, Hawthorne Direct, as she moderates a discussion with leading experts Brendan Condon, REVShare; Andrew Gordon, Direct Impact Group; and Ben Mendelson, Interactive Television Alliance, to learn about these technologies, who’s driving this shift and how marketers can leverage the technologies to enhance their marketing.
