Patrick Baynes, Vice President and General Manager, Gaiam, Inc.
Patrick Baynes has been with Gaiam, Inc., a lifestyle and fitness focus multichannel marketer, for more than 10 years. As general manager, Patrick is responsible for the day-to-day operations of the DRTV division, including product development, telemarketing, media, customer service and fulfillment. Gaiam is known for its work on DRTV brands like The FIRM, Step360, Xpress Redi-Set-Go and Billy Blank’s Taebo.
Patrick Baynes is speaking during the “Which Came First – Retail or DRTV in Seeking the Golden Egg?” session.
Jeff Campbell, Executive Vice President, SENSA Products LLC
Jeff Campbell brings more than 15 years of direct marketing and direct response experience to SENSA. With an accomplished track record of developing successful marketing campaigns across multiple media channels, Jeff has played a key role in the company's substantial growth. Using multiple acquisition channels, he has taken the brand from its infancy into the largest grossing sales division. Prior to joining SENSA, Jeff served as the vice president of business development for the Midwest Center for Stress and Anxiety, where he developed and executed multichannel media strategy, and oversaw expansion of the company's neutraceutical line into new direct-to-consumer channels. Jeff also served as the chief operations officer for Dermacia and US Capital. He has a BA from the University of California, Berkeley, and an MBA from the University of California Los Angeles.
Jeff Campbell is speaking during the “10 Profound Marketing Secrets That Produce Big Profits” session.
Matthew Capala,
Managing Partner,
Mixed Digital
Matthew Capala is an award-winning digital marketer, internet entrepreneur, speaker, consultant, blogger and author on the topics of search engine marketing, internet entrepreneurship, and multichannel marketing. In his current role as Managing Director at Mixed Digital, Matthew specializes in online business model redesign to help his clients achieve better ROI and more website traffic through integrated digital marketing strategies. Throughout his career, Matthew managed SEM, SEO, social and mobile marketing programs for global brands, including Dell, Prudential, LG Electronics, Boehringer Ingelheim, Allergan, Sotheby’s, Hilfiger, K12, and Four Seasons. He has three advanced degrees, including an MBA in Marketing from Baruch College, Zicklin School of Business in N.Y., a Master of Arts in Mass Media and American Studies, and a Bachelor of Arts in International Relations granted by University of Lodz, Poland. Matthew is an author of “Search Engine Marketing Decoded: Revealing the Secrets of Effective Pay-Per-Click Strategies” (SEMDecoded.com). He is also the founder of SearchDecoder.com blog. Learn more about Matthew at MatthewCapala.com.
Matthew Capala is speaking during the “Digital Synergy & Multichannel Integration” session.
Lindsey Carnett,
CEO and President,
Marketing Maven Public Relations, Inc.
Lindsey Carnett is CEO and President of Marketing Maven Public Relations, a lifestyle and consumer public relations agency focusing on PR for DR. Her DRTV background includes telemarketing, ad agency experience, campaign analytics, PR and product marketing. Carnett is a member of the ERA Hispanic Council and represents DRTV clients such as Ideal Living, Listen Up Espanol, 3Seventy mobile marketing, Global TV Brands, Trivergance, Online Trading Academy, Dr. Ho’s Chocolate Slimmies, V2 Cigs, among others.
Lindsey Carnett is speaking during the “Positive Reputation = Revenue: Increasing Your Online Market Share” session.
Carrie Chitsey,
CEO and Founder, 3Seventy and Blinx
Carrie Chitsey, CEO and Founder of 3Seventy and Blinx, is a mobile and social thought leader at the forefront of the mobile industry and a regular speaker on mobile thought leadership and innovation. Integrating mobile with direct response is a critical component to reach the new consumer. As of 2011, 44% of Americans have opted in to SMS campaigns, and this number continues to grow rapidly. This session will review trends in mobile, explain how to build and implement an effective mobile and direct response strategy to build meaningful customer connections and increase ROI and customer loyalty.
Carrie Chitsey is speaking during the “Create Meaningful Consumer Connections by Integrating Mobile with DR” session.
Brendan Condon,
CEO,
REVShare
Brendan Condon, CEO of REVShare, has over 25 years of global media experience across the several Time Warner divisions. Brendan is an expert in media monetization in digital at AOL, in national print with Time Inc., and local cross-platform advertising for Time Warner Cable. Most recently, he was the managing director for AOL’s London-based Platform A international advertising divisions for both Europe and Japan. Currently, he sits on the Electronic Retailer Magazine Advisory Board.
Brendan Condon is speaking during the Keynote Presentation titled, “DR Disruption – What You Need to Know About Social and Over-the-Top TV” on Tuesday, February 28, in the Glimmer Ballroom.
Karla Crawford Kerr,
Director of Business Development & Corporate Relations,
Hawthorne Direct
Karla Crawford Kerr works with prospective and existing clients, evaluating products for DRTV viability, handling public relations, and other duties in the marketing and sales arena. She works closely with Mark E. Ratner and the client services teams to coordinate all agency projects. Her portfolio of accounts includes Applica, Kaz Honeywell, Clorox, Procter & Gamble, RotoZip Tool Corporation, Oreck, Aero and more. Karla was named the ERA Volunteer of the Year in 2004. She is chair of the ERA Education Committee, and has served as an ERA Awards judge since 2005. She has been with Hawthorne Direct since 1997.
Karla Crawford Kerr is moderating the Keynote Presentation titled, “DR Disruption – What You Need to Know About Social and Over-the-Top TV” on Tuesday, February 28, in the Glimmer Ballroom.
Dawn Dumont-Perdew,
President,
The DuMont Project
Dawn DuMont is an industry veteran in launching and growing brands across multiple consumer verticals via the use of a diversified media portfolio. For the seven years prior to founding The DuMont Project, Dawn was President of Digital and a founding member of Integrated Media Solutions, a direct response agency, and one of the largest independently owned measured media agencies in the U.S. Many clients enjoyed growing with her strategic guidance including Tempur-Pedic, Meineke, Medco and Hairclub for Men.
Dawn Dumont-Purdew is speaking during “The Road to Retail – A Superhighway with Many Exits!” session.
Kathy Fable,
President & CEO,
Quinn Fable Advertising
For more than 20 years, Kathy Fable has channeled her creative skills into her role as Founder, President and CEO of Quinn Fable Advertising. With the goal of making every communication work in an aesthetic sense as well as a business sense, she has introduced many Fortune 500 companies to creative excellence and results. In addition, she has been a pioneer in leveraging digital solutions as part of the creative mix to enhance response rates, and enable more accurate measuring of results. Prior to starting her own agency, Kathy has led other creative endeavors at Saatchi & Saatchi, Lowe Marschalk, Scali McCabe Sloves and Leber Katz Partners.
Kathy Fable is speaking during “The Real Men and Women of Madison Avenue” session.
Steven Feinberg,
CEO,
SF Global Sourcing
Steven Feinberg is the CEO of SF Global Sourcing (www.sfglobalsourcing.com) and the Chairman of the ERA Board of Directors. Steven graduated from the University of California – Santa Barbara with a bachelor’s degree in business economics and accounting. A lifelong entrepreneur, Steven launched SF Video out of his father's garage in 1990. In short order, it became the leader in intellectual property tape and disc replication to the direct response marketing industry, and was named to the Inc. 500 in 1996. Today, the natural evolution of SF Video is SF Global Sourcing, which specializes in the worldwide sourcing of all products that comprise a direct-to-consumer offer, as well as value-added packaging, by leveraging a worldwide partner network.
Steven Feinberg is speaking during the “10 Profound Marketing Secrets That Produce Big Profits” session.
Hope Fulgham, CMO, E+M Advertising
Hope Fulgham is an advertising veteran with more than 20 years’ experience working with such major agencies and companies as D’Arcy Masuisus Benton & Bowels, Ogilvy & Mather, Leo Burnett, Bacardi, Nike, Victoria’s Secret, Showtime, Disney and Anheuser Busch. Throughout her career, Hope has received national recognition for her creative work, garnering Addy Awards, Webby, Peabody, Emmy, Davey and Clio’s. She is a senior executive with international experience who is recognized for building and leading corporations through fast track growth and prudent market expansion. Hope has extensive knowledge and experience with Fortune 500 companies, entertainment, interactive / rich media, game development and the wireless industry. She has proven her abilities to identify and capitalize upon marketing opportunities and e-commerce solutions to drive revenue growth, expand market penetration and win dominant market shares. She is also a pioneer in strategic alliances, business partnerships and global distribution networks. Prior to joining E+M Advertising (www.emadv.com), Hope was CEO and founder of Piazza Advertising, a full-service ad and advergaming agency that develop powerful, strategic branded content for broadcast, interactive, mobile and print campaigns.
Hope Fulgham is speaking during “How a Virtual Store Leads to More Sales” session.
Andrew Gordon,
Founder & President,
Direct Impact Group
Andrew Gordon, Founder and President of Direct Impact Group, was invigorated by Direct Response Lead Generation advertising long before many others in this field. Clients prosper from his 30 years of direct marketing insider wisdom. Within the lead generation industry, Andrew has worked with some of the largest Direct Response brands, including: Sokolove Law, H&R Block Mortgage, University of Phoenix Online, Dial-A-Mattress (1-800-MATTRESS), AT&T Security Systems and Fortis Financial, to name a few. He currently serves on the segment advisory group for the Direct Marketing Association’s Broadcast Council and is an active member of both the ERA Radio Council and the ERA Television Council, where he was the past Chair for the last three years.
Andrew Gordon is speaking during the Keynote Presentation titled, “DR Disruption – What You Need to Know About Social and Over-the-Top TV” on Tuesday, February 28, in the Glimmer Ballroom.
Timothy Hawthorne,
Founder, Chairman, Executive Creative Director,
Hawthorne Direct
Tim Hawthorne is considered by many to be the “Father of the Modern Infomercial.” As Founder, Chairman, and Executive Creative Director of Hawthorne Direct, Tim brings to his company not only a wealth of intensive experience in broadcast television producing, directing, writing and editing, but a vision of what DRTV can become. His Fairfield, Iowa-based company employs 75 professionals in research, creative, production, media buying/analysis, Internet marketing, backend & integrated marketing management. Hawthorne Direct bills over $150 million annually, and has won over 400 Creative awards, from Echoes to Caples.
Tim Hawthorne is moderating the “Which Came First – Retail or DRTV in Seeking the Golden Egg?” session.
Steve Heroux, CEO and President, Hampton Direct
Steve Heroux has spent his entire career in the consumer goods industry founding Hampton Direct in 1995 in Connecticut and later moved the company to Vermont in 1997. As the CEO and president of Hampton Direct, Steve oversees all aspects of a thriving business built around a unique organization offering global scale benefits of an international company, with focus and relevance to the needs of consumers looking to simplify and enhance the quality of their life. He believes that providing solutions to everyday problems is what will prosper in the current economy and as a result, Hampton Direct has been dedicated to enriching life through innovation. Through its internal innovation department and in partnering with inventors, Hampton Direct has produced some of the most successful products in “As Seen on TV” history and has become an industry leader in Direct Response. Along with the double ERA Moxie Award winning PajamaJeans®, some of their products include Twin Draft Guard®, Wonder Hanger®, Total Pillow®, Furniture Fix® and their most recent winner InstaHang™. Steve earned his bachelor’s degree in Economics and Political Science from Columbia University in New York City.
Steve Heroux is speaking during “The Road to Retail – A Superhighway with Many Exits!” session.
Art Jacobsen,
Vice President,
CarMD.com Corp.
Art Jacobsen has more than 20 years of experience in automotive testing and product development. His work has been directly related to making vehicles and emission control systems operate more efficiently. As vice president of CarMD.com Corp., he is responsible for the day-to-day operations of the company, as well as creating the products and partnerships that will position CarMD as the leading provider of tools and information. He also brought direct response into CarMD and conceived, launched and implemented the company’s campaign from the ground up. Today, CarMD is a vibrant product selling across several different mediums and empowering vehicle owners when it comes to the health and maintenance of their vehicles.
Art Jacobsen is speaking during the “Which Came First – Retail or DRTV in Seeking the Golden Egg?” session.
Liz Jamieson-Dunne,
Director of Marketing,
ITW SpaceBag
Liz “Betty” Jamieson-Dunne is a strategic marketing executive with a proven consumer packaged-goods record in extremely competitive categories, U.S. and internationally. She is highly successful in building profitable businesses within a wide range of product categories: HBA, home storage & organization, OTC drugs, fashion, food, pet products, and biotechnology. Betty currently heads up marketing for ITW Space Bag, a Fortune 200 company. Since joining the company, she has been instrumental in sales tripling while successfully meeting profitability goals primarily through direct response vehicles and branding. She has been Senior Vice President Marketing Worldwide with such notable companies as Vidal Sassoon, Max Factor both divisions of Procter & Gamble.
Betty Jamieson-Dunne is speaking during the “Which Came First – Retail or DRTV in Seeking the Golden Egg?” session.
Mal Karlin,
President and Chief Creative Officer,
Karlin+Pimsler
Mal Karlin is President and Chief Creative Officer of Karlin+Pimsler, a New York-based Brand Response Creative Boutique, with clients including JG Wentworth, Ace Cash Express, British Airways, Accenture, CitiBank, Cigna, Sunsetter, 180 Medical and Consumer Cellular, among others. Previously, Mal was EVP, Executive Creative Director at Draft Worldwide (now Draft-FCB. Before Draft, he was a senior vice president and creative director at Wunderman Worldwide. Adweek named Mal one of advertising’s “biggest award winners,” with over 60 major creative and marketing awards to his credit and sits on the Electronic Retailer Magazine Advisory Board.
Mal Karlin is moderating “The Real Men and Women of Madison Avenue” session.
Glenn Kopelson,
Founder,
Comstock Media Group
Glenn is the Founder of Comstock Media Group. CMG is a product broker that enables companies to distribute their products to deal of the day sites. He has spent the bulk of his career in media launching both new channels for cable and developing products to air on television. Glenn has worked for Twentieth Century Fox and TVN Entertainment. Most recently, he launched Top Trainers DVDs for direct response and deal of the day platforms.
Glenn Kopelson is speaking during the “Deal of the Day Sites: A Game Changer” session.
Fern Lee,
Partner,
THOR Associates
Fern Lee has over 25 years as an experienced, award-winning marketing professional with a proven track record of increasing awareness, revenues and consumer usage for globally recognized media, entertainment and lifestyle/fitness/beauty brands. This experience has allowed Fern to bring her agency, THOR Associates, to clients looking to increase ROI and move the needle integrating offline/online marketing strategies. Thor Associates, successfully engaged clients that include: Pets United, Syndero, Sylmark, Vertical Branding, BodyRev, and Banital, to name a few. As a Principal of Factor Nutrition Labs, Fern has been successful applying direct response to a product and bringing it to retail. She was formerly EVP at Gaiam and Good Times Entertainment.
Fern Lee is moderating “The Road to Retail – A Superhighway with Many Exits!” session.
Collette Liantonio,
President,
Concepts TV
Collette Liantonio launched Concepts TV in 1983. Concepts TV quickly became known as one of the country’s premier commercial television producers, developing a reputation for offering direct marketing expertise, dynamic scripts and creative visuals. Many of her Direct Response Commercials and Infomercials have become advertising legends, such as Ambervision Sunglasses, Topsy Tail, The Abdominizer, Contour Pillow and The George Foreman Grill. Collette has won more than 100 awards and is responsible for recent hits like the Amish Heat Surge Fireplace, Pajama Jeans, and Furniture Fix.
Collette Liantonio is speaking during the “Apparel – The HOT Category for DRTV” session.
Ben Mendelson, President, Interactive Television Alliance
Ben Mendelson is president of the Interactive Television Alliance (ITA), a non-profit trade association representing the broad interests of the ITV industry. Ben has been an innovator in interactive sponsor-based programming and has been involved in new media technology from its earliest days. He was the founding executive of various early online companies (Interactive Center, Internet Imaging, Internet Outfitters), head of the Internet division of a magazine publishing company (Curtco Freedom), VP of Internet Development for the Electronic Retailing Association (ERA) and SVP of Interactive Strategies at an investment bank (Winterberry Group). In 2002, Ben co-founded 2degree Partners with his business partner, Allison Dollar. 2DP manages the ITV Alliance and provides business strategies that include direct response TV, ITV and cross-media marketing.
Ben Mendelson is speaking during the Keynote Presentation titled, “DR Disruption – What You Need to Know About Social and Over-the-Top TV” on Tuesday, February 28, in the Glimmer Ballroom.
Marcelino Miyares,
VP Mercury en español,
Mercury Media
As Director of Mercury en español, Marcelino Miyares has expanded the agency’s current in-language direct response television offerings to include a full suite of Hispanic, in-language general market, integrated direct response services. Marcelino has developed marketed communications programs for varied clients such as Body-by-Jake, Citibank, MCI, Signature Group, Montgomery Ward, PepsiCo, Ameritech, PharMor, American Stores, Beneficial Finance, Chrysler, Chevrolet, McDonald’s, Toys R Us, Philip Morris and various other national and local clients.
Marcelino Miyares is speaking during the “For the Hispanic Vote, the Campaign is on!” session.
Rick Petry,
Owner,
Rick Petry, Creative Writer, LLC
Rick Petry, a noted authority on direct marketing, provides creative and consulting services to marketers. A veteran of 20+ years in the business, Rick has worked with virtually every product category from fitness to housewares to financial services, resulting in over $1 billion in direct sales. He is a past Chair of ERA whose irreverent column on all things direct marketing-related is the most avidly read in Electronic Retailer magazine.
Rick Petry is speaking during the “10 Profound Marketing Secrets That Produce Big Profits” session.
Scott Richards,
CEO,
Dial800
Scott Richards is the CEO of Dial800 and a pioneer in cognitive numerical theory, which studies the relationship between memory and numbers. He is a sought after direct response industry speaker and author who has been featured at the Electronic Retailing Association’s D2C Convention, Great Ideas Summit and the Response Expo. At The Great Ideas Summit 2010, Scott’s panel, "Turning A Direct Miss Into A Direct Hit", was ranked highest among audience surveys.
Scott Richards is moderating the “10 Profound Marketing Secrets That Produce Big Profits” session.
Mark Stenberg,
President,
EAKC Investments, Inc.
Mark Stenberg was the Founder and CEO of Iceland Health, Inc. acquired in a 2006 merger with Nutrition 21, Inc. In 2001, Mark founded the direct response investment and consulting company EAKC Investments, Inc. which provides marketing and campaign management for direct response start-ups across a wide spectrum of products and services. Mark created the CampaignBlueprint service as a turnkey solution to product marketing plans. He is also the COO of Cre8tive Partners, a Santa Monica-based DR consulting company.
Mark Stenberg is speaking during the “Don’t Run Your DR Campaign by the Seat of Your Pants: Have a Plan!” session.
Mark A. Weninger,
Chief Creative Officer & Agency Group Leader,
Merkle
Bringing his clients nearly 20 years of award-winning expertise, Mark A. Weninger has built his career by combining the conceptual strengths of brand advertising with the behavior-changing power of one-to-one communications. Today, he serves as Chief Creative Officer and Agency Group Leader for Merkle, the nation’s largest privately held agency. Before joining Merkle, Mark was Managing Partner and Chief Creative Officer at OgilvyOne Worldwide and Executive Creative Director at Wunderman/Young & Rubicam, New York. To date, Mark’s award-filled portfolio showcases results-driven work for dominant brands including British Airways, General Electric, Federal Express, NBC, Continental Airlines, and other category leaders.
Mark Weninger is speaking during is speaking during “The Real Men and Women of Madison Avenue” session.